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Art-eater. Literature Lover. Songstress. Army Kid. India-Raised. Italy-Based.
Content Designer & Strategist.
Illustrator. Culture Kook. Overthinker. Empath.
Contact MEDownload resume (PDF)
Skills
Hard
Content Strategy
Strategic Design
Illustration
UX / Prototyping
Marketing & Comms.

Soft
Pitching
Networking
Creative Storytelling
Sociable & friendly
awards
Award 1 — Best Team, UNICEF Belgium
Award 2 — First Position, MIND
Languages
Native (C2)
English
Hindi
Bengali
Intermediate (B1)
Italian
Collabs
Google Logo
Cred logoViviva Colours logoFizzy goblet logoSodelhi logoFabercastell logoTripoto logoTimes Internet logo
Tools
Webflow
Procreate
Figma
Adobe: Photoshop, Lightroom, InDesign
MS Office Suite
Collab Tools: Jamboard, Miro, Mural, Canva
Automation & Social Media tools

About Me

I have been working in communication and content strategy for 6 years. I was also Head of Content at India's largest food media platform, EatTreat serving content to 30M+ people every month for 3 years. As a serial startup-er, I have a knack for constructing successful content properties.

Over the last year, I have completed workshops and projects in Strategic Design, building robust skills in design frameworks – like journey maps, service blueprints, ecosystem maps –that help bring clarity to complex challenges in human behaviours, relationships, workflow and processes. I have been collaborating and communicating with different stakeholders to test and validate service components and convey value propositions. Conducting, and synthesising research with existing/potential service users and  providers are aspects I enjoy the most.

My indiscriminate hustle to learn and unlearn has led me to Europe, where I want to explore Content through the lens of design and empathy.

What I'm upto These Days
Content Design Consultant— GELLIFY

Consulting on design thinking projects in Italy, Iberia and the Middle East, after the successful completion of a 4 month internship.

MDS, Strategic Design

Just completed my second masters in Feb 2022, with 110 grade.

Building Portfolio Website

I decided to recreate my portfolio on this website by learning a bit of code & new softwares.
Still kinda working on it. :)

Experience

Content Designer — GELLIFY, Italy
February 2022 — Present
  • Facilitating and Supporting design thinking workshops
  • Designing and documentation of content from workshops
Head, Brand Solutions — RUSK MEDIA
Jan 2019 — Aug 2019
  • Core Member since conception, when EatTreat Team pivoted to Rusk Media
  • Leading Brand Solutions to conceptualise monetised programming for various channels
  • Strategise campaigns for brands & integrate them in ongoing projects
  • Driving process improvements & best practises to standardise team deliverables
  • Strong documentation & project management skills with a background in creative storytelling
  • Concepts created and executed for premier Indian and international brands (PnG, Tinder, OKCupid and more)
Head of Content & Editor — EAttreat
Sept 2016 — Jan 2019
  • Core Team Member & Co-founder since conception in Aug 2016
  • Setting up & managing the Content Strategy team across editorial, FB, IG & Youtube for India’s biggest food media platform
  • Managing a team of 35 writers and video content creators, and editing upwards of 2200 articles
  • Editing content guidelines and creating a stylesheet to ensure all copy follows tone, style and consistency
  • Conceptualising all original programming for EatTreat’s Youtube Channel, crossing 300K subscribers in 5 months
  • Setting up collaborations with industry specialists to create UGC
  • Overseeing quality across multimedia content & leading the Brand Solutions to conceptualise & pitch programming
  • Concepts created and executed for premier Indian and international brands (WeWork, Mace, KFC, Taco Bell, Dineout, Swiggy and more)
  • See work here.
CUlture Features Writer — LBB India
June 2015 — Aug 2016
  • Researched and wrote four to five posts every day (500+ posts) in the categories of F&B, Travel, Shopping, Activities, Lifestyle and Events
  • Managed the Culture and Events sections singlehandedly, and coordinated between the PR community and the Editor to host the best possible events on the platform.
  • Successfully managed a team of contributors and edited their works for publication.
Assistant Editor — Wisdom Tree
June 2014 — Nov 2014
  • Proofread and copyedited 20 manuscripts that were eventually published
  • Coordinated between translators, editors, illustrators, indexers and other publishing houses
  • Provided suggestions for covers and layouts
Internships
Content & Marketing Intern — GELLIFY
Sep 2021 —  Dec 2021
  • Manage, plan, and execute content strategy
  • Conduct lead generation using automated marketing tools.
  • Organise Corporate Enterpreneurship event
  • Help maintain relationships and coordinate international speakers and academics
  • Work on email, social, and produce content for newsletters
Blogger — Jaipur Literature Festival
2013
  • Wrote blogs about the various events taking place at the festival and providing information on the official site.
Editorial Intern — Indian Express
2012
  • Wrote feature articles and hands on information collection. Also edited pieces and was published with 28 bylines.
Editorial Intern — The Hindustan Times
2011
  • Edited and proofed the culture beat articles. Learnt QuarkExpress.
Connect
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Education

MDS, Strategic Design — Politecnico Di Milano
Sep 2020 — Feb 2022

Building new businesses and strategies through design.
The programme aims to build the foundations of a specific and expert competence relating to the issues surrounding strategic design and to innovation and design of the product-system.

Courses:
- Strategic, Project, Innovation and Technology Management
- Strategic & Operational Marketing
- Strategic Storytelling, Trend Forecasting, Pitch and presentation strategies
- Product Service System, Entrepreneurship and Start-up Development, Business Modelling
- Design Management, Strategic Design, Service Design, UX Design
- Design thinking by doing, Social innovation, Design for circular economy, Disruptive Innovation

MA, ENglish Literature — LSR, University of Delhi
2013 — 2015

Grade: First Division

BA, ENglish Literature — LSR, University of Delhi
2010 — 2013

Grade: Second Division