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Art-eater. Literature Lover. Songstress. Army Kid. India-Raised. Italy-Based.
Content Designer & Strategist.
Illustrator. Culture Kook. Overthinker. Empath.
Contact MEDownload resume (PDF)
Content Strategy
Strategic Design
UX / Prototyping
Marketing & Comms.

Creative Storytelling
Sociable & friendly
Award 1 — Best Team, UNICEF Belgium
Award 2 — First Position, MIND
Native (C2)
Intermediate (B1)
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Cred logoViviva Colours logoFizzy goblet logoSodelhi logoFabercastell logoTripoto logoTimes Internet logo
Adobe: Photoshop, Lightroom, InDesign
MS Office Suite
Collab Tools: Jamboard, Miro, Mural, Canva
Automation & Social Media tools

About Me

I have been working in communication and content strategy for 7 years. I was the Head of Content at India's largest food media platform, EatTreat serving content to 30M+ people every month for 3 years. As a serial startup-er, I have a knack for constructing successful content properties.

Over the last year, I have completed academic workshops and professional projects in Content Design, building robust skills in design frameworks – like journey maps, service blueprints, brainstorming – that help bring clarity to complex challenges in human behaviours, relationships, data and processes.

In my work context, I have been collaborating and communicating with different product and tech stakeholders to test and validate content components and convey user-friendly messages through digital interfaces. Conducting and synthesising research to build narratives are aspects I enjoy the most.

My indiscriminate hustle to learn and unlearn has led me to Europe, where I explore Content through the lens of design and empathy.

What I'm upto These Days
Content Designer — Viceversa, Milan

Working as a solo UX Writer and content person straddling product and marketing teams. I have my fingers in many pies at this young fintech company.

MDS, Strategic Design

Just completed my second masters in Feb 2022, with a 110 grade.

Building Portfolio Website

I decided to recreate my portfolio on this website by learning a bit of code & new softwares.
Still kinda working on it. :)


Content Designer — Viceversa, Milan
Jul 2022 — Present
  • Embedded in the Growth team to acquire and convert B2B customers in a young fin-tech company
  • Spearheading research and designing the tone of voice, style guides & brand language
  • Creating end-to-end microcopy in the product (error messages, push notifications, SMS, modals etc.) as the solo UX Writer
  • Creating the website architecture, blog strategy, names & labels for new products
  • Handling content strategy and comms. within the marketing team
  • Analysing data to pinpoint insights that increase performance and catalyse customer and partner acquisition and retention
Content Designer — GELLIFY, Italy
February 2022 — Present
  • Facilitating and Supporting design thinking workshops
  • Designing and documentation of content from workshops
Head, Brand Solutions — RUSK MEDIA
Jan 2019 — Aug 2019
  • Core Member since conception, when EatTreat Team pivoted to Rusk Media
  • Leading Brand Solutions to conceptualise monetised programming for various channels
  • Strategise campaigns for brands & integrate them in ongoing projects
  • Driving process improvements & best practises to standardise team deliverables
  • Strong documentation & project management skills with a background in creative storytelling
  • Concepts created and executed for premier Indian and international brands (PnG, Tinder, OKCupid and more)
Head of Content & Editor — EAttreat
Sept 2016 — Jan 2019
  • Core Team Member & Co-founder since conception in Aug 2016
  • Setting up & managing the Content Strategy team across editorial, FB, IG & Youtube for India’s biggest food media platform
  • Managing a team of 35 writers and video content creators, and editing upwards of 2200 articles
  • Editing content guidelines and creating a stylesheet to ensure all copy follows tone, style and consistency
  • Conceptualising all original programming for EatTreat’s Youtube Channel, crossing 300K subscribers in 5 months
  • Setting up collaborations with industry specialists to create UGC
  • Overseeing quality across multimedia content & leading the Brand Solutions to conceptualise & pitch programming
  • Concepts created and executed for premier Indian and international brands (WeWork, Mace, KFC, Taco Bell, Dineout, Swiggy and more)
  • See work here.
CUlture Features Writer — LBB India
June 2015 — Aug 2016
  • Researched and wrote four to five posts every day (500+ posts) in the categories of F&B, Travel, Shopping, Activities, Lifestyle and Events
  • Managed the Culture and Events sections singlehandedly, and coordinated between the PR community and the Editor to host the best possible events on the platform.
  • Successfully managed a team of contributors and edited their works for publication.
Assistant Editor — Wisdom Tree
June 2014 — Nov 2014
  • Proofread and copyedited 20 manuscripts that were eventually published
  • Coordinated between translators, editors, illustrators, indexers and other publishing houses
  • Provided suggestions for covers and layouts
Content & Marketing Intern — GELLIFY
Sep 2021 —  Dec 2021
  • Manage, plan, and execute content strategy
  • Conduct lead generation using automated marketing tools.
  • Organise Corporate Enterpreneurship event
  • Help maintain relationships and coordinate international speakers and academics
  • Work on email, social, and produce content for newsletters
Blogger — Jaipur Literature Festival
  • Wrote blogs about the various events taking place at the festival and providing information on the official site.
Editorial Intern — Indian Express
  • Wrote feature articles and hands on information collection. Also edited pieces and was published with 28 bylines.
Editorial Intern — The Hindustan Times
  • Edited and proofed the culture beat articles. Learnt QuarkExpress.
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MDS, Strategic Design — Politecnico Di Milano
Sep 2020 — Feb 2022

Building new businesses and strategies through design.
The programme aims to build the foundations of a specific and expert competence relating to the issues surrounding strategic design and to innovation and design of the product-system.

- Strategic, Project, Innovation and Technology Management
- Strategic & Operational Marketing
- Strategic Storytelling, Trend Forecasting, Pitch and presentation strategies
- Product Service System, Entrepreneurship and Start-up Development, Business Modelling
- Design Management, Strategic Design, Service Design, UX Design
- Design thinking by doing, Social innovation, Design for circular economy, Disruptive Innovation

Grade: 110

MA, ENglish Literature — LSR, University of Delhi
2013 — 2015

Grade: First Division

BA, ENglish Literature — LSR, University of Delhi
2010 — 2013

Grade: Second Division