Wait a sec...
hello | namaste | ciao
Art-eater. Literature Lover. Songstress. Army Kid. India-Raised. Italy-Based.
Content Designer & Strategist.
Illustrator. Culture Kook. Overthinker. Empath.
Contact MEDownload resume (PDF)
Content Strategy
Strategic Design
UX / Prototyping
Marketing & Comms.

Creative Storytelling
Sociable & friendly
Award 1 — Best Team, UNICEF Belgium
Award 2 — First Position, MIND
Native (C2)
Intermediate (B1)
Google Logo
Cred logoViviva Colours logoFizzy goblet logoSodelhi logoFabercastell logoTripoto logoTimes Internet logo
Adobe: Photoshop, Lightroom, InDesign
MS Office Suite
Collab Tools: Jamboard, Miro, Mural, Canva
Automation & Social Media tools

About Me

8+ years of experience in content strategy and design. Currently managing UX and marketing content in a fintech, after serving as the Head of Content at India's largest food media platform, EatTreat serving content to 30M+ people/month for 3+ years. A serial builder of tech products with a knack for the creative.

In my recent Master's degree (MDS, Strategic Design), I have completed academic workshops and professional projects in Content Strategy and Design, building robust skills in design frameworks – like user personas, journey maps, service blueprints, and co-creation – that help bring clarity to complex challenges in human behaviours, relationships, data, and processes.
In my work context, I have been collaborating and communicating with different product and tech stakeholders to test and validate content components, and convey user-friendly messages through digital interfaces. Conducting and synthesising research to build narratives are aspects I enjoy the most.

My indiscriminate hustle to learn and unlearn has led me to Europe, where I explore content through the lens of design and empathy.

What I'm upto These Days
Sr. Content Manager (UX & Marketing) — Viceversa, Milan

Working as the go-to content person straddling product and marketing teams. I have skin in multiple games at this young fintech company.

MDS, Strategic Design

Just completed my second masters in Feb 2022, with a 110 grade.

Building Portfolio Website

I decided to recreate my portfolio on this website by learning a bit of code & new softwares.
Still kinda working on it. :)


Senior Content Manager — Viceversa
Jul 2023 — Present, Milan
Content lead in a Growth team managing UX and marketing content teams for a fintech company
  • Drive overall content strategy for all channels and ensure successful implementation
  • Structure content that delivers value at each stage of the user journey
  • Ensure creation of clear, accessible, and engaging copy using UX writing best practices for Viceversa's website, web app, and platform
  • Collaborate with stakeholders, lead content design initiatives, and provide UX writing training
  • Execute the editorial plan with internal and external teams, and ensure content reflects brand and product updates
  • Contribute to product positioning and messaging with research for optimal GTM strategy
  • Develop content guidance for Viceversa's design system and maintain a consistent tone of voice
Content Designer — ViceversA
Jul 2022 — June 2023, Milan
Solo UX writer in a fintech startup working with SaaS and eCommerce companies
  • Spearheaded UX research and designed the tone of voice, style guide & brand language
  • Created end-to-end microcopy in the product increasing average time spent to 1.6 mins/session
  • Created the website architecture, blog strategy, names & labels for new products to improve engaged sessions by 378%
  • Handling content strategy and external comms leading to follower growth by 138%
  • Maintained documentation and shared insights to increase performance and catalyze customer and partner acquisition and retention
Content Designer — GELLIFY
February 2022 — June 2022, Milan
Internship-turned-contract role at an Italy's first B2B innovation platform and accelerator
  • Revamped email marketing flows for the annual event, leading to 923 sign-ups (208% increase)
  • Facilitated and supported 17 design thinking workshops to create better offerings for each vertical
  • Designed and documented content into pitch decks
Head of Brand Solutions — RUSK MEDIA
Jan 2019 — Aug 2019, New Delhi
Core-member leading brand solutions when Eatreat pivoted to Rusk Media
  • Led Brand Solutions to conceptualize monetized programming for all channels
  • Strategized campaigns for brands & integrate them in ongoing projects
  • Drove process improvements & best practises to standardize team deliverables
  • Implemented documentation & project management while focusing on creative storytelling in pitches
  • Concepts created and executed for premier Indian and international brands (PnG, Tinder, OKCupid and more)
Head of Content — EAttreat
Sept 2016 — Jan 2019, New Delhi
Co-founder of India's largest food media platform, a scaleup producing AVOD content
  • Set up & managed the Content team of 35+ across editorial, FB, IG & Youtube for India’s biggest food media platform
  • Led a team of content creators to create 500+ long & short-form videos and edited 2200+ articles, ranking for Google pg 1 for over 100+
  • Implemented content strategy, guidelines, and stylesheets to ensure tone, style and consistency
  • Conceptualized all original programming for EatTreat’s Youtube Channel, crossing 598k subscribers in 1 year
  • Set up partnerships with over 50+ industry specialists to create pan-India user-generated content with 30M+ viewers/months
  • Grew overall followership on Facebook (750k), Instagram (258k) and YouTube (598k), while leading monetisable brand programming
  • Created and executed concepts for premier Indian and international brands (WeWork, Mace, KFC, Taco Bell, Dineout, Swiggy and more)
Content Writer — LBB India
June 2015 — Aug 2016, New Delhi
Features content writer at a digital recommendations platform and marketplace
  • Researched and wrote 5+ articles/day (500+ in total) in the categories of F&B, travel, shopping, lifestyle, and events
  • Managed the Culture and Events sections singlehandedly, and coordinated with the PR community to curate content
  • Successfully managed a team of 15 contributors and edited their works for publication
Assistant Editor — Wisdom Tree
June 2014 — Nov 2014, New Delhi
Solo editor working and collaborating with authors in a traditional publishing house
  • Proofread and copyedited 20 manuscripts; eventually published
  • Coordinated between translators, editors, illustrators, indexers and other publishing houses
  • Provided suggestions for covers and layouts
Content & Marketing Intern — GELLIFY
Sep 2021 —  Dec 2021
  • Managed, planned, and executed content strategy
  • Supported lead generation using automated marketing tools
  • Organised Corporate Enterpreneurship event
  • Helped maintain relationships and liaised with international speakers and academics
Blogger — Jaipur Literature Festival
  • Wrote blogs about the various events taking place at the festival and providing information on the official site.
Editorial Intern — Indian Express
  • Wrote feature articles and hands on information collection. Also edited pieces and was published with 28 bylines.
Editorial Intern — The Hindustan Times
  • Edited and proofed the culture beat articles. Learnt QuarkExpress.
Illustrated icon for instagramIllustrated icon for LinkedInIllustrated icon for Email


MDS, Strategic Design — Politecnico Di Milano
Sep 2020 — Feb 2022

Building new businesses and strategies through design.
The programme aims to build the foundations of a specific and expert competence relating to the issues surrounding strategic design and to innovation and design of the product-system.

- Strategic, Project, Innovation and Technology Management
- Strategic & Operational Marketing
- Strategic Storytelling, Trend Forecasting, Pitch and presentation strategies
- Product Service System, Entrepreneurship and Start-up Development, Business Modelling
- Design Management, Strategic Design, Service Design, UX Design
- Design thinking by doing, Social innovation, Design for circular economy, Disruptive Innovation

Grade: 110

MA, ENglish Literature — LSR, University of Delhi
2013 — 2015

Grade: First Division

BA, ENglish Literature — LSR, University of Delhi
2010 — 2013

Grade: Second Division